VF Appoints Leader of its Global Jeanswear Innovation Center

Sudhakar Puvvada joins company as Vice President to lead jeanswear innovations

GREENSBORO, N.C.-- VF Corporation (NY撸管网站: VFC) today announced that Sudhakar Puvvada has joined the company as Vice President, Global Jeans Innovation Center. In this newly created role, Puvvada will oversee VF鈥檚 recently established Jeanswear Innovation Center in Greensboro, N.C., where the company focuses on denim advancements to benefit its jeanswear brands, including Wrangler庐, Lee庐 and 7 For All Mankind庐, and other brands throughout its portfolio.

鈥淪udhakar will work closely with leaders throughout our global jeanswear business to combine existing VF knowledge with the expertise and insights from our external partners to build commercialization opportunities for our brands,鈥� said Scott Baxter, Vice President, VF Corporation and Group President, Jeanswear, Imagewear and South America. 鈥淗is background in both technology and consumer goods will help to empower our innovation agenda and lead to sustainable, breakthrough innovations for consumers globally.鈥�

Puvvada joins VF from Ashland, Inc., where he served as Vice President, Technology Platforms.聽Also, he has worked in a number of research and product development roles in the home and personal care categories, including 14 years at Unilever. Puvvada holds Master of Science and doctorate degrees from the Massachusetts Institute of Technology.

VF introduced its Innovation Center strategy in 2013 and began to elevate innovation initiatives with existing teams to support key projects. Now, under Puvvada鈥檚 leadership, the company will assemble teams of chemists, scientists, engineers and designers for the Innovation Center who will combine their expertise in technology and new materials with VF鈥檚 proprietary insights and deep understanding of consumer needs.

The knowledge acquired throughout VF鈥檚 three Centers, and the innovations that result, intend to enable VF to drive greater brand equity and value, and achieve long-term growth for its portfolio of consumer-centered lifestyle brands.

VF鈥檚 two additional Innovation Centers are its Performance Apparel Innovation Center in Alameda, Calif., and Footwear Innovation Center in Stratham, N.H.

About VF

VF Corporation (NY撸管网站: VFC) is a global leader in the design, manufacture, marketing and distribution of branded lifestyle apparel, footwear and accessories. The company鈥檚 highly diversified portfolio of 30 powerful brands spans numerous geographies, product categories, consumer demographics and sales channels, giving VF a unique industry position and the ability to create sustainable, long-term growth for our customers and shareholders. The company鈥檚 largest brands are聽The North Face庐,听Vans庐, Timberland庐,听Wrangler庐,听Lee庐听and听狈补耻迟颈肠补庐. For more information, visit聽.

VF Corporation Contacts:
Craig Hodges
Director, Public Relations
O: 336-424-5636
C: 404-593-6049
Craig_hodges@vfc.com
Or
Lance Allega
Vice President, Investor Relations
336-424-6082
Lance_Allega@vfc.com

Source: VF Corporation

Released September 18, 2014